Strategic Marketing and Branding Executive
Strategic Marketing and Branding Executive
The second-oldest capital city in the United States had charmed travelers for centuries. However, there had been a softening of occupancy and visitor counts for several years and the city sought a solution. I led a team that developed an award-winning and successful integrated tourism and meetings campaign. Built around a micro-segmentation strategy and integrated communications approach, we focused on creating personalized, experience-driven consumer relationships. This approach turned things around significantly.