Why

Jake Yarbrough

The recognition of connecting with someone. Seeing a light flash in the back of the eye that says, "Ah ha! I get it," without making a sound. That moment, where ideas and people fuse, is intoxicating.

Since graduating from Texas Christian University with a degree in Journalism, I have pursued a more than 20-year path of building figurative bridges between organizations and people through the power of insights and ideas. I've honed my craft at boutique and mid-sized agencies, working with brands of all shapes and sizes. I've been embedded with Fortune 500 clients and cultivated new business opportunities.

The common thread running through most of my experience is I've had the fortune of working with clients who deliver care. Healthcare, hospitality and nonprofit organizations comprise the bulk of my work and for that, I'm grateful.

I love working on strategy and insights and seeing those discoveries turn into moving, meaningful messages that drive people to be better.

Outside my professional life, I get to come home to an incredible wife and two amazing daughters. Oh, and the male in my life is my dog, Gomez. If I'm not at home, you'll find me chasing my youth in running shoes or chasing light with a micro four-thirds camera.