Strategic Marketing and Branding Executive
Strategic Marketing and Branding Executive
Contract drug manufacturing competes on thin margins, unless you can offer a truly unique specialty. My team designed strategies to differentiate DPT Laboratories brand among a crowded competitive market, employing analytics, SEM/SEO, display and targeted direct marketing to refine messaging and deliver results. By positioning DPT as a category leader, post-campaign quantitative testing showed 80 percent of prospects found the company's offerings "highly valuable."