Jake Yarbrough
Strategic Marketing and Branding Executive

Finding A Way To Santa Fe

The second-oldest capital city in the United States had charmed travelers for centuries. However, there had been a softening of occupancy and visitor counts for several years and the city sought a solution. I led a team that developed an award-winning and successful integrated tourism and meetings campaign. Built around a micro-segmentation strategy and integrated communications approach, we focused on creating personalized, experience-driven consumer relationships. This approach turned things around significantly.

CoopBrochure.jpg
VisionMuseum.jpg
VisionTheatre.jpg
Wows.jpg
Senses.jpg
Collage.jpg